Great post on the process of producing key art for a campaign. P.S. I’m a HUUUUUGGGE fan of Sam Spratt’s work.
Working on the campaign for the upcoming movie “Killing Kennedy” on The National Geographic Channel is another great case study of collaboration and creativity. In Part 1 of this post, I covered in great detail the print, key art and video portion of the production. As I’m always looking for new stories and takeaways (and collaborators) to talk about, this entry takes on a whole different aspect of the campaign.
We’re still talking “Killing Kennedy” (read part 1 if you have not yet) – but as this campaign was planned to be one of the biggest of the year, I wanted to push into new areas of creative beyond the ‘standard’ explorations. So I reached out to someone I’d been wanting to work with for a while, but never had the right project to collaborate with him on…until now. (That line probably sounded more ‘Michael Bay’ than it…
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